Weekly Newsletter - 04.07.2024

Unlocking Growth: NutriPower’s Ad Strategies, Health Innovations, and Market Expansions

Author

NutriPower
July 04, 2024 • Estimated Reading Time: 4 minutes

THE LATEST IN SUPPLEMENTS AND NUTRITION

Nutrimuscle, a sports supplement brand, leveraged Fospha's full-funnel attribution model to identify Snapchat as a key growth channel. By reallocating the budget to Snapchat, they achieved a 45% revenue increase and a 22% rise in ROAS. Fospha's insights revealed Snapchat's true impact, which was previously underestimated by Google Analytics.

This strategic shift diversified Nutrimuscle's marketing mix, reducing reliance on single platforms and enhancing overall performance.

Why It Matters:

Nutrimuscle's case underscores the importance of accurate attribution in optimizing ad spending. For category managers, leveraging comprehensive measurement tools can uncover hidden opportunities and drive significant growth.

Ocean Spray and Brightseed are expanding their partnership to explore cranberry bioactives using Brightseed's AI platform, Forager. This collaboration aims to uncover new health benefits of cranberries, including cognition and immunity. Marketers can leverage these findings to promote cranberries' health potential and enhance product offerings.

Better Juice has expanded its sugar reduction technology to sorbets and ice creams, cutting sugar by up to 70%. This innovation offers a healthier option for consumers. Marketers can leverage this to attract health-conscious customers, enhancing brand appeal and market share in the frozen dessert sector.

ADM is pioneering functional ingredients and ready-to-drink solutions to meet the rising demand for health-conscious beverages. Their portfolio includes prebiotics, probiotics, and botanical extracts. Marketers can leverage ADM's expertise to create innovative, nutritious beverages that cater to modern consumers' wellness goals and fast-paced lifestyles.

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Industry experts and Food and Drug Administration (FDA) officials gathered to discuss the impact of the DSHEA Act over the past 30 years. Key topics included the need for modernization, regulatory enforcement, and collaboration to ensure a well-regulated marketplace. The summit highlighted the importance of adapting to current scientific advancements.

Ahiflower, a plant-based omega-3/6/9 oil, has seen significant growth, featured in over 100 products across North America, Europe, and the U.K. New regulatory approvals in various countries are expected to further boost its market presence. Marketers can leverage this trend to promote sustainable omega-3 alternatives.

Formulating plant-based protein beverages involves overcoming challenges like viscosity and solubility to achieve a smooth texture and desirable taste. Advances in plant protein ingredients are closing the gap with dairy-based drinks. Collaboration with ingredient companies can help manufacturers create high-protein, great-tasting beverages that meet consumer expectations.