Weekly Newsletter - 09.05.2024

PLANT-BASED SUPPLEMENTS
Canada Invests in Plant-Based Protein Alternatives for Special Diets

Protein Industries Canada partners with health-focused companies to develop plant-based protein products, targeting medical nutrition and sports markets, with a $5.4 million investment in innovative, consumer-ready alternatives.

BRAND OF THE WEEK: Myprotein
Myprotein and Puma Host Pre-Hyrox Shakeout Event in London

Ahead of the three-day Hyrox weekend in the capital, you can join the Myprotein x Puma event for a 5k shakeout, first try-on of the new Puma Velocity Nitro 3 sneakers and collect free Move Club x Puma T-shirts.

INNOVATIVE PREBIOTIC BEVERAGE
Poppi: The Healthy Soda Brand's Success and Growth Plans

Poppi, a healthy soda brand, refutes acquisition rumours, focusing on its impressive growth and expansion plans. With over $100 million in sales, it's set to introduce new flavours and extend its market to Canada and Mexico.

STRATEGIC PARTNERSHIP
New York Jets Forge Landmark Partnership with VitaCholine

The New York Jets announce a pioneering multi-year partnership with VitaCholine, marking a first in NFL and nutritional ingredient collaborations, with extensive branding and a focus on health and wellness.

MARKET INSIGHTS
Consumer Trust in Supplements Rises Post-Pandemic

Post-pandemic consumer research reveals increased trust in supplements, despite a slowdown in sales growth. The supplement market remains robust, with a majority of consumers maintaining or boosting their confidence in these products.

FOOD SYSTEM DISRUPTORS
10 Startups Transforming the Future Food System

Discover how ten startups, supported by EIT Food, are innovating across the food value chain to create a sustainable, healthy, and resilient food system, driving market success and shaping the agrifood industry's future.