Weekly Newsletter - 09.12.2024

Unilever’s Ice Cream Growth Plan, New Food Safety Laws, and Google’s Secrets for the Shortened Holiday Season

Author

NutriPower
September 12, 2024 • Estimated Reading Time: 6 minutes

THE LATEST IN SUPPLEMENTS AND NUTRITION

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Just Ingredients

Just Ingredients is rolling out its Chocolate, Strawberries & Cream, and Vanilla Bean Protein Powders at Whole Foods nationwide. This isn't just any protein powder, folks. It's the crème de la crème for those who want to live a healthy lifestyle without sacrificing taste. Imagine a protein powder so pure, it practically has a halo. Each ingredient is handpicked, like a VIP guest list, ensuring you get 22-24g of protein per serving and 18 essential amino acids. And let's not forget, it's made with 100% non-denatured whey from New Zealand. Fancy, right?

Karalynne Call, the mastermind behind Just Ingredients, is all about transparency and quality. No artificial sweeteners, no natural flavors, just pure, unadulterated goodness. "People choose our products because of our commitment to education and transparency" she says. And who can blame them? Each batch is tested for heavy metals and other nasties, so you know you're getting the best.

Teaming up with Whole Foods Market is like Batman joining forces with Superman. It's a match made in health-food heaven. Now, more people can get their hands on these top-notch protein powders. So, if you're near a Whole Foods, do yourself a favor and grab a tub. Your taste buds and muscles will thank you. For more deets, head over to justingredients.us.

ReposiTrak welcomes 25 new produce companies to its Food Traceability Network, enhancing compliance and efficiency. Notable members include top producers of dehydrated potatoes, open-field tomatoes, and horseradish. This hardware-free solution allows seamless data sharing, reinforcing transparency and food safety. Suppliers connect with unlimited partners for a low fee.

Wild About Mixmi Froyo

Wild About Mixmi Froyo unveils vibrant new packaging and a reformulated, health-focused recipe. Now featuring 100% natural ingredients and high-quality probiotics, the brand aims to support gut health while delivering delicious flavors. Originally a school favorite, it’s now available in retail, offering a guilt-free indulgence for all.

Unilever is aggressively improving its ice cream business, aiming for better metrics in 2024 before separating it by 2025. Despite challenges, including weak performance in China and bad weather in Europe, the company is optimistic about its Growth Action Plan, focusing on innovation and its 30 power brands.

California's new bill, the California School Food Safety Act, aims to ban six artificial food dyes linked to behavioral issues in children. The bill, awaiting Governor Newsom's signature, targets dyes like red 40 and yellow 5 in school foods. Research shows mixed but significant links to hyperactivity.

Channel 4 celebrates the return of The Great British Bake Off with an animated campaign by 4Creative and Nexus Studios. Featuring hosts Noel Fielding and Alison Hammond, the campaign includes a 40-second clip, pin badges, and digital activities. The tagline "Sweet relief" captures the show's comforting essence.

Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.