Weekly Newsletter - 16.05.2024

PROBIOTIC SUPPLEMENTS
Probiotics Dietary Supplements Market Flourishes with Innovation

The Probiotics Dietary Supplements market thrives as key players like CVS/pharmacy and Natures Way drive growth through strategic alliances and advanced technologies, catering to evolving consumer preferences and expanding business opportunities.

BRAND OF THE WEEK: Impossible Foods
Impossible Foods CEO Optimistic Despite Plant-Based Struggles

Impossible Foods' CEO Peter McGuinness addresses the plant-based food category's challenges, highlighting taste and texture issues but remains hopeful, citing brand growth, retail expansion, and future opportunities, including a potential IPO.

RESEARCH REPORT BY FOSPHA
Elevating eCommerce: Secrets of Scaling Brands

This report spotlights 3 brands who have experienced explosive growth, including pet food brand Pooch & Mutt, who implemented a full-funnel approach in Paid Social to maximize efficiency. Fospha, a marketing measurement platform for eCommerce, analyzed $1bn+ worth of ad spend to outline the strongest growth strategies for brands at every lifecycle stage. Fospha outlines how and when brands should diversify their channel, funnel and market mixes, presenting the approaches of the best optimized brands.

ORGANIC SUPPLEMENTS
Going Green: The Organic Food Revolution and the Health-Conscious Consumer Wave

The organic packaged food sector thrives, driven by health awareness and sustainable choices. With North America leading, the market faces challenges like cost, yet shows promising global expansion and consumer demand.

SPORTS SUPPLEMENTS
Revolutionising Sports Nutrition: Navigating the Online Wave in Channel Sales Innovation

The sports nutrition industry is evolving, with a significant growth in hydration and energy products. Consumers now use supplements for overall health, prompting brands to innovate and compete in mass-market retail and e-commerce channels.

REGULATORY UPDATES
USP Advocates for Mandatory Dietary Supplement Listing

USP releases a policy document urging for a mandatory product listing to modernise the DSHEA, aiming to enhance transparency, quality, and FDA oversight in the rapidly growing $60 billion supplement industry.