Weekly Newsletter - 20.06.2024

Insights from Cannes Lions 2024 and Myprotein Teams Up with Marvel

Author

NutriPower
June 20, 2024 • Estimated Reading Time: 5 minutes

THE LATEST IN SUPPLEMENTS AND NUTRITION

INSIGHTS FROM CANNES LIONS 2024
AI Avatars Revolutionize Marketing

Sam Carter, CEO of Fospha, shares insights from Cannes Lions 2024, where significant advancements in digital marketing and AI were unveiled, particularly highlighting their impact on the nutrition industry.

TikTok introduced AI-generated avatars and advanced language dubbing features, enabling brands to personalize content and reach global audiences. Nutrition brands can now market customized diet and supplement plans more effectively, enhancing their value proposition. For example, a greens powder brand could use AI avatars to demonstrate product benefits in multiple languages, democratizing content creation and allowing smaller brands to compete with industry giants.

Meta showcased AI-driven tools that are transformative for nutrition brands. AI chatbots can enhance customer service by providing instant responses, while AI-driven media buying tools optimize advertising strategies. Meta’s tools also help build loyal customer bases through personalized experiences and dedicated online communities, enhancing brand engagement.

The integration of TikTok and Adobe announced at Cannes simplifies content creation for nutrition brands. With access to TikTok’s commercial music library within Adobe Express, brands can produce high-quality, music-driven videos that resonate with audiences and boost shareability on social media.

Carter recommends that brands focus on understanding customer preferences, utilizing AI-generated content, and embracing new ad formats. As AI-driven advancements and new advertising formats rise, tracking the customer journey will become more complex, necessitating partnerships with robust measurement providers. These innovations empower brands to connect with audiences more effectively and drive growth.

Myprotein has collaborated with Marvel to launch a new chocolate peanut pretzel-flavored protein powder, boasting 19g of protein per serving. This superhero-themed product is designed to appeal to Marvel fans and fitness enthusiasts alike.

The protein powder features iconic Marvel symbols on its packaging and offers a guilt-free, delicious option with just over 100 calories per shake. It also contains 2g of leucine per serving, essential for protein synthesis and muscle recovery.

The product has been praised for its quality ingredients and affordable price, making it a must-buy for those looking to power up their workouts.

ATHENA Sports Nutrition, a new women's health brand by Vitaco Health, launches with a $2M campaign. Featuring athletes Kyra Cooney-Cross, Kim Ravallion, and Emma Clarke, the brand aims to fill a market gap with products tailored for female athletes.

WHO's new guideline recommends fiscal policies to create healthier food environments. Taxes on unhealthy foods and subsidies for nutritious options aim to reduce noncommunicable diseases. Governments are encouraged to implement these measures to promote better dietary decisions globally.

Galline emphasizes the need for more research on prebiotics and innovative supplement formats. The brand's new Calming range targets the gut-brain-skin axis, addressing stress and skin health. Galline aims to expand its product line, focusing on anti-ageing and menopause.

Canomiks secures a $1 million National Science Foundation(NSF) grant to create a genomics and AI platform for assessing botanical ingredient quality. This technology aims to enhance the natural products industry by providing accurate, cost-effective evaluations, launching in Q1 2025.

RSSL introduces a new dietary supplement testing service, offering a one-stop solution for R&D, manufacturing, and regulatory needs. The platform features advanced analyses, customer service, and logistics to ensure accurate, timely results, supporting clients in meeting quality and compliance standards.