Weekly Newsletter - 24.05.2024

ANTI AGEING MOVEMENT
The Anti-Aging Movement: Mainstream Trends in Longevity Practices

The pursuit of longevity has gone mainstream, with trends like cold exposure, time-restricted eating, and red light therapy. Supplements like NMN and ashwagandha, alongside drugs like Metformin, are popular for their potential anti-aging effects.

BRAND OF THE WEEK: Vitabiotics
Vitabiotics and FareShare Unite to Combat Child Food Poverty

Vitabiotics partners with FareShare, funding 110,000 meals to improve child nutrition across the UK. This collaboration addresses food poverty and supports children's health and development through essential meal distribution.

RESEARCH REPORT BY FOSPHA
Elevating eCommerce: Secrets of Scaling Brands

This report spotlights 3 brands who have experienced explosive growth, including pet food brand Pooch & Mutt, who implemented a full-funnel approach in Paid Social to maximize efficiency. Fospha, a marketing measurement platform for eCommerce, analyzed $1bn+ worth of ad spend to outline the strongest growth strategies for brands at every lifecycle stage. Fospha outlines how and when brands should diversify their channel, funnel and market mixes, presenting the approaches of the best optimized brands.

ORGANIC TRADE INITIATIVE
Advocating for Diversity: Stephanie Jerger's Visionary Leadership in Organic Trade

Stephanie Jerger, OTA's VP of operations, champions organic agriculture and diversity, fostering inclusivity and mentoring future leaders to transform the industry with compassion, humility, and self-belief.

NUTRACEUTICAL MARKET GROWTH
Contract Manufacturers Boosting Nutraceutical Market Speed

Contract manufacturing propels nutraceuticals to market swiftly, offering expertise, cost savings, and advanced tech. The industry sees robust growth, with trends like GMP and natural ingredients shaping future developments.

NEW PRODUCT LAUNCH
DSM-Firmenich Debuts Microbiome-Focused Vitamin B2 at Vitafoods Europe

DSM-Firmenich introduces Humiome B2, an innovative vitamin B2 solution with Microbiome Targeted Technology for colon delivery, offering prebiotic benefits and enhancing gut health, showcased at Vitafoods Europe.

SURGE IN SUPPLEMENT INNOVATION
Global Aging Trend Spurs Supplement Innovation for Active Seniors

As the over-60 population grows, supplement brands innovate with nutrition products aimed at enhancing physical and cognitive health, focusing on plant proteins, convenience, and multifunctional benefits for active ageing.