Weekly Newsletter - 30.05.2024

Myprotein x Boots Partnership and Vitabiotics' Billion Dollar Bid

Author

Priscilla Soedarpo
May 30, 2024 • Estimated Reading Time: 3 minutes

INNOVATIVE SUPPLEMENT LAUNCHES AND TRENDS

Vitafoods 2024 highlights European supplement trends, with a focus on personalized nutrition, sustainability, and clean labels, despite the US leading in product innovation and launch dynamics.

BRAND OF THE WEEK: Myprotein

Myprotein partners with Boots, launching in 1200 stores, marking its largest in-store presence. THG Nutrition aims to boost offline sales, diversifying its customer base during its 20th anniversary.

VITABIOTICS' BILLION DOLLAR BID

Vitabiotics, led by ex-Dragons Den star Tej Lalvani, explores a sale that could hit $1.2 billion. The vitamin giant, boasting brands like Wellman, aligns with the healthcare sector's deal-making surge.

GUMMY SUPPLEMENTS MARKET GROWTH

Gummy supplements see a surge in popularity, with a focus on adult health needs and clean ingredients. Funtrition's new facility doubles production, introducing advanced gummy technologies and catering to global nutraceutical demands.

INNOVATIVE SUPPLEMENT FORMATS

Nutritional supplements become fun with gummies, powders, and oral strips leading the charge. These formats, appealing to all ages, are redefining the industry and encouraging consumer enjoyment in health products.

POST-PANDEMIC SUPPLEMENT MARKET INSIGHTS

The NBJ report reveals a post-COVID supplement market upswing, projecting a $67.53 billion value by 2024. Despite a 2022 sales dip, recovery is underway, with mental health and sports nutrition leading growth.