Weekly Newsletter - 06.06.2024

Suja Life to Revitalise Slice Soda with Gut Health Benefits and Myprotein's Jelly Belly Buttered Popcorn Layered Bar

June 06, 2024 • Estimated Reading Time: 4 minutes

THE LATEST IN SUPPLEMENTS AND NUTRITION

Suja Life, known for its juice and functional beverages, has acquired the soda brand Slice from New Slice Ventures LLC. The company plans to relaunch Slice in 2025 with a focus on gut health, featuring a low-sugar, clean-label formula. Originally launched by PepsiCo in 1984 and discontinued in the late 2000s, Slice was revived in 2018 by New Slice Ventures with a healthier twist. The new Slice aims to offer a better-for-you beverage option that still delivers great taste. This move aligns with the growing trend of gut health-infused sodas, as seen with brands like Poppi and Olipop. Suja Life's acquisition of Slice is part of its strategic direction under CEO Maria Stipp, who joined in February. The company has also expanded into protein shakes and acquired juice brand Vive Organic, further diversifying its product offerings.

FDA responds to Rep. Duncan's concerns about NOW Foods' testing program revealing quality issues in e-commerce supplements. The agency clarifies its enforcement approach and reassures that the reorganization will not weaken dietary supplement oversight, maintaining ODSP's key responsibilities.

The nutraceuticals industry faces increasing demands for scientific evidence to support women's health product claims. Brands must conduct rigorous clinical studies, focus on transparency, and build trust with consumers, especially vulnerable populations, to establish credibility and meet regulatory expectations.

The healthy beverage market is booming as young adults shift from alcohol to health-focused drinks. Brands like Athletic Brewing, Liquid Death, and Olipop are leading with innovative products. The trend emphasises hydration, energy, and functional benefits, driving market growth.

Consumers prioritise wellness, focusing on weight management, gut health, sleep, and women's health. The shift towards clinically effective, evidence-based supplements is driven by demand for tangible results, offering brands a chance to meet needs and ensure a positive return on investment.

The dietary supplement market is evolving, with natural and specialty retail sales now nearly equal to e-commerce and mass market channels. The pandemic accelerated this shift, highlighting the need for retailers to emphasise quality and reliability to maintain market share.

Gummy vitamins and capsules both offer effective nutrient absorption. Gummies are tasty and convenient but may require higher doses. Capsules have fewer additives and longer shelf life but need water for consumption. HUM provides high-quality options for both forms.

Myprotein collaborates with Jelly Belly to launch the Jelly Belly Buttered Popcorn Myprotein Layered Bar. This innovative protein bar combines candy flavours with 20 grams of protein, catering to consumer demand for tasty, nutritious snacks. Available in the UK for $17.99.