Collagen Hits Center Court at The U.S. Open

NUTRIPOWER

Here's what's happening this week in the world of nutrition and performance marketing:
- Collagen breaks into big-league sports with Vital’s RTD launch
- Amar’e partnership puts kosher sports nutrition on the map
- FMD gets frictionless: Prolon goes ready-to-eat
- Metabolism content surges around protein and prebiotics

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📌WEEKLY MUST-KNOWS

SPORTS MARKETING
Vital Proteins Serves Up Collagen At The U.S. Open

Vital Proteins became the first “Official Collagen Partner” of a major sporting event while launching its first RTD Collagen & Protein Shake. The move pushes collagen from beauty into mainstream sports, attacking a format whitespace where only 9% of collagen launches were drinks. Expect broader audience reach, influencer-led activations, and retailer-ready proof points from on-site sampling and visibility.

PRODUCT INNOVATION
Prolon Next Gen Brings Fasting Science To Ready-To-Eat

L-Nutra updated its 5-day Fasting Mimicking Diet with fully hydrated, organic soups to reduce prep and improve adherence while maintaining its clinically informed protocol. Lower friction plus ongoing trials positions FMD for broader consumer adoption and stickier DTC cycles. Brands in weight management and metabolic health should note the shift toward convenience without losing scientific credibility.

INFLUENCER PARTNERSHIPS
Grab1 Signs Amar’e Stoudemire To Expand Kosher Performance Nutrition
Grab1 inked a multi-year deal with NBA All-Star Amar’e Stoudemire to co-drive product development and national campaigns across protein powders, hydration, and bars. The partnership targets a fast-forming niche: certified-kosher sports and fitness nutrition with community credibility. Watch for retail activations, packaging, and social to translate faith-aligned wellness into new distribution and audience segments.

⚡QUICK READS

Metabolism Content Puts Protein And Prebiotics Front And Center: Prevention spotlights protein targets (25–30 g/meal), prebiotic fiber, probiotics, and iron as metabolism levers, signaling content and claim angles brands can deploy to drive education-led demand. (More)

Sleep Buyers Gravitate To Clean, Low-Dose Formats: Healthline’s melatonin picks underscore demand for third-party tested, 3–5 mg options in gummies and liquids, a cue to align PDP education and retail media to format intent. (More)

Fulham Football Club Announces Partnership with Kinetica Sports (Sports Nutrition): This exciting collaboration brings together two organisations that share a commitment to excellence, innovation, and high performance—for both players and supporters. (More)

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