Lidl Launches ‘Live Well’ Logo

Plus: How Bloom nutrition is using TikTok Shop to power UK expansion

Author

Avinash Duggempudi
August 27, 2025

NUTRIPOWER

Here's what's happening this week in the world of nutrition, supplements, and wellness: 
- Lidl launches ‘Live Well’ logo to champion healthier choices
- How Bloom nutrition is using TikTok shop to power UK expansion
- Walgreens hits scale with Vitamin Angels’ maternal health program
- Men’s health surges fuel brand transparency pushes.

⏱️How Nécessaire Outpaced Competitors With 47% More Revenue



Nécessaire went into Prime Day with proof that Meta and TikTok were quietly fueling Amazon sales, even when they showed up as “organic.”

Armed with that evidence, they increased spend and beat their peer group with 47% higher revenue. Most teams would’ve cut back and left millions on the table.

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📌WEEKLY MUST-KNOWS

Lidl has introduced a new “Live Well” logo to highlight products that meet healthier eating criteria, part of its ongoing push to position the brand as accessible, affordable, and health-conscious. For retail marketers, this reflects the growing trend of health-focused labelling and in-store cues as tools to guide shopper decisions and strengthen brand trust.

Walgreens’ 1% giveback on select VMS sales helped Vitamin Angels scale interventions globally and expand free prenatal vitamins across 2,300 US locations. The model blends retail footprint, community partnerships, and cause marketing to drive measurable health outcomes. For brands, this signals growing consumer preference for retailers and products tied to credible impact programs.

Bloom Nutrition is tapping TikTok Shop to fuel sales in the UK, leveraging the platform’s short-form video, influencer partnerships, and seamless checkout to reach younger consumers. For eCommerce and nutrition brands, this shows how social-first retail strategies can accelerate market entry, blending entertainment with conversion in a single channel.

🗣️ LEADING VOICES

Signal From Noise: How To Nail TikTok in Five Pillars of Success.

The link below is an interactive guide on how to nail TikTok based on Jay Hunter & Catalina at Mary Ruth's, fantastic session at eTail™ Boston, where they discussed going from $1 to $40M in one year!

Interact with the guide here: https://lnkd.in/eUUwPWVi A write up of their session is also available via ClickZ.com: https://lnkd.in/e9qAiYBn

⚡QUICK READS

Fulham Football Club Announces Partnership with Kinetica Sports (Sports Nutrition): This exciting collaboration brings together two organisations that share a commitment to excellence, innovation, and high performance—for both players and supporters. (More)

Pro Athletes Test Broccoli Sprout Juice: Nomio’s ITC-rich broccoli sprout juice, used by Mads Pedersen, reports lactate reduction and wattage gains, signaling a new performance-nutrition wedge for endurance brands and influencer partnerships.(More)

ProstaBliss Pushes Ingredient Transparency: Amid surging men’s health searches, ProstaBliss launches a 2025 transparency initiative, tapping demand for clean labels and verified ingredients to win trust in a crowded prostate support market.(More)

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