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Cizzle Brands Debuts HappiEats Sport Pasta for Athlete Performance

Plus: USANA Expands Its Nutritionals Line With New And Upgraded Formulas

Author

Rafe Houston
September 11, 2025

NUTRIPOWER

Here's what's happening this week in the world of nutrition, supplements, and wellness marketing:
- USANA expands its nutritionals line with new and upgraded formulas
- Retail buyers court clean-label creatine at ECRM.
- Cannabis sleep claims face science and compliance friction.

Peak isn’t won with a last-minute conversion push. Fospha data proves that the strongest brands plan full-funnel, measure what platforms miss, forecast into channels with headroom, and track daily performance with confidence.

The Peak Playbook 2025 distills five lessons from Fospha data, including how Footasylum unlocked +32% blended revenue YoY last BFCM, so you can enter Peak ready to win.
Swipe through for the highlights.

📌WEEKLY MUST-KNOWS

USANA rolled out a refreshed portfolio featuring PQQ-enhanced CellSentials, Core Aminos with HMB, Circulate+, a revamped Proflavanol, and Marine Collagen Peptides, with an updated BiOmega due in Q4. The move signals a push into cognition, mitochondrial support, and cardiovascular positioning, raising the bar on evidence-led claims and premiumization. Marketers in DTC and omnichannel should expect heightened competition on science-forward messaging and formulation differentiation.

Edible Garden brought its award-winning Kick. line to ECRM’s Sports Nutrition session, leaning into clean-label creatine and performance SKUs as the category accelerates. The ECRM push telegraphs a retail expansion strategy built on buyer velocity and third-party validation. Brands should note the growing role of ECRM-style forums in compressing sell-in cycles and securing shelf wins.

Cizzle Brands has launched HappiEats™ Sport Pasta™, a high-protein, lower glycemic index pasta positioned for athletes and active families. The four-ingredient, handmade Italian pasta delivers 18g protein and 10g fiber per serving, aiming to provide sustained energy and muscle support. The move extends Cizzle’s portfolio beyond CWENCH Hydration™ and Spoken Nutrition™, signaling a broader food strategy under the HappiEats™ banner. Brands should note the increasing retail appetite for performance-driven pantry staples that merge functionality with traditional taste.

⚡QUICK READS

Cannabis For Sleep: Benefits With Caveats: Sleep Foundation reviews show occasional cannabis may aid sleep onset, but long-term use can degrade sleep architecture, raising compliance and positioning questions for sleep SKUs.(More)

JSHealth Targets Men’s Hair Loss Demand: JSHealth launches Hair + Energy For Men with iodine, zinc, ginkgo and Siberian ginseng, expanding a fast-growing men’s wellness segment across US and global channels.(More)

CDMO Unveils New Functional Actives: Wel-Bloom debuts immune, weight and stress-sleep ingredients plus oil-based jelly delivery tech, signaling fresh pipelines for brands seeking differentiated formats.(More)

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