Nutripower | A nutrition program is helping patients ditch diabetes meds

Editor’s Pick ✨

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

“Last-click is easy for CFOs to understand — but it’s a strategic dead end.”

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

🔗 Download The Glow Report and discover how top brands are measuring their brand marketing in 2025

Sector Spotlight 🎥

SPORTS NUTRITION EXPANSION

Inside The Business Of Supplements With Aaron Labarre

Aaron Labarre's strategic expertise in retail operations has fueled the remarkable growth of Popeyes Supplements to 22 locations in Ontario. His focus on customer experience, comprehensive staff training via Popeyes University, and adapting to evolving consumer health needs highlight actionable insights beneficial to marketing professionals looking to enhance brand consistency and community engagement.

DIABETES REMISSION OUTCOMES

L-Nutra Health Showcases Lifestyle Medicine Success in Type 2 Diabetes Remission

L-Nutra Health's nutrition-driven program significantly improves type 2 diabetes management, highlighting reduced medication reliance and improved glycemic control through personalized care. This evidence-based approach offers cost-effective and sustainable alternatives to traditional pharmaceutical-centric strategies, aligning with current consumer health trends and offering marketing professionals insights into promoting innovative treatments. By integrating fasting-mimicking diets and expert guidance, brands can appeal to consumers seeking health solutions rooted in scientific credibility and personalized medicine.

INFANT NUTRITION EVOLUTION

Innovative Infant Nutrition Reveals New Frontiers in Early Childhood Dietary Solutions

Innovative infant nutrition focuses on mimicking breast milk's benefits to enhance vision, brain, and gut health. Lutemax 2020 emerges as a significant carotenoid source, addressing lutein deficiency in infants. The sector, expanding through eCommerce, is especially relevant in India, balancing regulatory scrutiny and innovative marketing.

HEALTH SOLUTIONS DEMAND

Global Surge in Dietary Supplements Drives Demand for Tailored Health Solutions

The global rise in dietary supplement use is fostering a strong demand for tailored health solutions, presenting lucrative market opportunities for manufacturers. As consumers increasingly seek personalized health options, understanding market dynamics and consumer behavior becomes crucial for creating successful supplement brands. This trend underscores the strategic significance of innovative product development and targeted marketing strategies for industry professionals.

Optimization Hub ⚙️

SYNTHETIC DATA INSIGHTS

Scaling Campaigns With Synthetic Data for Optimized Advertising and Privacy

Synthetic data advertising is reshaping marketing by offering privacy-safe solutions for creative testing and audience expansion, featuring cost reductions of 70% and 40% faster campaign cycles due to improved targeting accuracy. This technology is essential for marketers navigating cookie deprecation and stringent privacy regulations, promising enhanced campaign performance and compliance.

CHECKOUT UPDATES

Shopify Checkout Extensibility and Key Insights for Ecommerce Marketers

Shopify's new Checkout Extensibility retires checkout.liquid, streamlining checkout processes via modern, scalable solutions like Checkout Blocks for Shopify Plus merchants. This transition enhances customizability, optimizes checkout experience, and challenges merchants to adopt new tools while balancing flexibility with innovative data tracking methods for improved conversions.