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- Nutripower | ACG’s Capsule Machine Is Changing Supplement Delivery—Here’s How
Nutripower | ACG’s Capsule Machine Is Changing Supplement Delivery—Here’s How
Consumers want personalized wellness. ACG just gave it to them—at scale.
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Welcome to Nutripower, your essential newsletter for marketers and eCommerce professionals in the nutrients and supplements industry.
Only Got A Minute? ⌚️

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.
Marketers know this is a mistake, but they don’t have the data to prove it - until now.
🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.
Meet us at The Lead Summit - drinks on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.
Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.
🔒 Limited spots – Exact location revealed after RSVP
Sector Spotlight 🎥
PERSONALIZED NUTRITION INNOVATION

Pharmaceutical Online
ACG's new patented Personalised Capsule Machine, launched with Art of You, delivers on-demand, science-backed supplement capsules that use real-time health data and individualized dosing, targeting the European personalized nutrition market. With over 1,500 machines set for rollout and projected revenue exceeding 500 million in three years, marketers gain a unique opportunity to capitalize on heightened consumer demand for bespoke wellness and advanced supplement delivery technologies. This initiative sets a concrete pathway for brands to differentiate with highly tailored health solutions, supported by pharmaceutical-grade, sustainable manufacturing.
STRATEGIC ACQUISITION
Kingswood Capital Management and Performance Investment Partners have acquired The Vitamin Shoppe, reinstating former CEO Sharon Leite to drive growth. The new leadership aims to expand omnichannel retail, develop private brands, and enhance eCommerce and digital marketing capabilities. Marketers should note the renewed focus on integrated brand-building and customer experience.
HEALTH MARKET TRENDS
The Brain Health Supplements Market is forecasted for robust growth from 2025 to 2032, fueled by rising consumer demand, technological developments, and evolving product formulations across global regions. Marketers should note the market’s segmentation by product type, application, form, age group, and distribution channel, highlighting targeted opportunities. Comprehensive competitive analysis, regional revenue mapping, and consumer behavior trends offer essential insights for positioning brands and developing effective campaigns.
Influencer Corner 📣
Optimization Hub ⚙️
INNOVATIVE DESIGN TECHNOLOGIES
Canva introduces Canva AI, an integrated suite of generative design, coding, and data tools that streamline content creation, enable interactive assets without coding, and automate visual production at scale. For marketers, these enhancements accelerate campaign development, automate workflows, and increase creative output by consolidating functions within a single platform.
RETAIL MEDIA INNOVATION
Retail media networks (RMNs), fueled by first-party data and advanced AI, enable brands to achieve highly measurable campaign performance and directly link advertising spend to both in-store and digital sales. As retailers invest in omnichannel analytics, precision targeting, and closed-loop attribution, marketers gain actionable insights and greater ROI accountability. These capabilities make eCommerce-driven RMNs essential for adapting to economic uncertainty and maximizing advertising effectiveness.
How well did this week’s edition power you up? |