Nutripower | ADM debuts consumer-focused global protein trend report

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

PROTEIN TRENDS

ADM Unveils Global Protein Consumption Trends, Highlighting New Consumer Preferences

ADM's report reveals a significant trend: Gen Z and Millennials are gravitating towards multi-source protein products, including fermented options, driven by health goals and sustainability. Key protein sources such as soy and chickpea, alongside emerging options like lentils, are being embraced. Functional food brands must address textural challenges in high-protein offerings to meet consumer expectations for taste and texture.

SUPPLEMENT INDUSTRY REFORM

SuppCo CEO Steve Martocci Aims to Reform the Supplement Industry

Steve Martocci, co-founder of SuppCo, is addressing significant challenges in the supplement industry by promoting transparency and efficacy through a platform that analyzes ingredient quality and provides personalized supplement stacks and expert advice, aiming for a more trust-based and consumer-aligned approach.

NUTRITION INNOVATIONS

Plant-Based Protein Shakes for Health-Conscious Consumers

Kate Farms' new plant-based High Protein Nutrition Shake targets people on GLP-1 treatments, combating appetite and muscle loss issues by delivering 160 calories with organic pea protein, vitamins, and zero sugar. This product taps into growing market trends of allergen-free, plant-based nutrition and functional beverages, catering to health-conscious consumers looking for sustainable dietary solutions.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Aetail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.