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Nutripower | Can Chicory Root Really Help You Lose Weight? Science Says Yes

Plus, C4’s caffeine tech launch shows how exclusive ingredients drive retail wins.

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Welcome to Nutripower, your essential newsletter for marketers and eCommerce professionals in the nutrients and supplements industry.

New Research 🧐

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From cutting-edge machine learning analysis across 70+ brands, this report reveals:

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Sector Spotlight 🎥

STRATEGIC PARTNERSHIPS

d9 Designs’ technology, Deura9 d9-Caffeine, offers a longer-lasting, smooth caffeine experience without the typical crash and has been exclusively licensed to Nutrabolt for pre-workout supplements. National rollout via GNC positions C4 AlphaBomb as an advanced product targeting performance-focused consumers. Marketers should note the premium placed on proprietary ingredient innovation and retail partnerships for reaching engaged fitness audiences.

HEALTH MARKET GROWTH

Carnitine supplements are projected to reach a market value of $341.6 million by 2032, driven by a 5.3% CAGR and shifting consumer demands across diverse regions. Marketers should note the competitive landscape, regional segmentation, new product applications, and regulatory shifts shaping opportunities in this dynamic space.

LUXURY WELLNESS PROGRAMMING

Canyon Ranch is launching its most expansive summer wellness series in Lenox, Massachusetts, including James Beard Foundation chef dinners, celebrity-led events, and luxury outdoor wellness experiences from June to September 2025. These exclusive offerings position Canyon Ranch as a destination for affluent consumers seeking experiential leisure and health-focused retreats. Marketers targeting premium wellness, hospitality, or luxury lifestyle segments should note this as a prime example of integrated experiential marketing designed to drive brand engagement and customer loyalty.

FUNCTIONAL NUTRITION TRENDS

Recent research links gut health—particularly prebiotic chicory root fiber—to clinically meaningful weight management benefits, including reductions in body weight, fat mass, and BMI. Marketers can leverage proven prebiotics and robust scientific claims to differentiate functional foods as consumer demand for evidence-based digestive wellness surges.

WOMEN’S HEALTH INNOVATION

Recent research demonstrates that daily supplementation with Vitamin K2 as MK-7 (MenaQ7) significantly reduces vascular stiffness and lowers blood pressure in post-menopausal women, particularly those with elevated arterial rigidity. This actionable finding positions Vitamin K2 as a valuable targeted ingredient for developing cardiovascular health products tailored to women in menopause. For marketers in the nutraceutical sector, the study underlines the importance of personalized solutions and highlights a clear, evidence-backed opportunity to differentiate cardiovascular offerings in the women’s health market.

SEXUAL WELLNESS INNOVATION

Kourtney Kardashian’s Lemme Play sexual wellness gummy targets the growing demand for approachable, stigma-free intimacy supplements, using clinically studied ingredients to appeal to both women and men. Exclusively sold direct-to-consumer, this launch signals a shift toward personalized, inclusive wellness and emphasizes eCommerce’s role in reaching niche audiences.

BEAUTY MARKET TRENDS

Demand for collagen peptides is accelerating in global food, beverage, supplements, and cosmetic sectors due to consumer focus on wellness, protein intake, and functional ingredient benefits. Market growth is driven by product innovation, government support, and expanding manufacturing capacity. Marketers should monitor evolving consumer preferences and regulatory shifts for opportunity.

Influencer Corner 📣

Meta ad costs are up 14% year-over-year. Trump’s tariffs are about to push… | Jessie Healy 🎨

Meta ad costs are up 14% year-over-year. Trump’s tariffs are about to push your COGS even higher.

If you’re not obsessed with efficiency right now—you’re going to feel it in your margins.

So I just dropped a podcast episode that could save you thousands in wasted ad spend.

It's the recording of a live webinar I ran with two brilliant minds in the space:
→ Sarah Levinger of Tether Insights, on crafting psychographic, identity-driven creative that converts
→ Phoenix Ha of AdBeacon, on data you can actually trust (and how to stop flying blind inside Meta)

Attention to Arrows: Pointing to a New Direction - Jelena Ristic, Alan… | Sarah Levinger

Been in marketing for (almost) 17 years...how am I just now hearing about this?? 🤯 According to science, adding arrows → to your ad will increase the time people spend on your ad...even if they don't point to anything at all! WHY THIS HAPPENS 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝗶𝗻𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗳𝗼𝗹𝗹𝗼𝘄𝘀 𝗮𝗻 𝗮𝗿𝗿𝗼𝘄, 𝗲𝘃𝗲𝗻 𝗶𝗳 𝗶𝘁’𝘀 𝗷𝘂𝘀𝘁 𝘀𝗼𝗺𝗲 𝗿𝗮𝗻𝗱𝗼𝗺 𝗹𝗶𝘁𝘁𝗹𝗲 𝘁𝗿𝗶𝗮𝗻𝗴𝗹𝗲 𝗼𝗻 𝗮 𝘀𝗰𝗿𝗲𝗲𝗻.

Optimization Hub ⚙️

AI INNOVATION TRENDS

Meta’s new standalone Meta AI app enables marketers to leverage advanced personalization, contextual memory, and cross-platform integration—extending capabilities across iOS, Android, web, and Ray-Ban Meta glasses—while supporting features such as voice, image generation, and document editing to drive user engagement and campaign relevance.

SOCIAL COMMERCE INNOVATION

TikTok’s new feature enables live-streamers to activate DMs during broadcasts, placing a message CTA directly in streams for real-time lead generation. This enhances potential for direct audience engagement and sales, reflecting TikTok’s continued push toward LIVE commerce, especially as Western interest grows.

AI RETAIL INNOVATION

Agentic AI integration is accelerating, with S&P Global enabling seamless inter-company data use and Etsy deploying “algotorial” curation that combines human insight with machine learning for personalized eCommerce experiences. OpenAI’s addition of Instacart’s CEO signals deepening focus on scaling application-level AI. Amazon and Walmart’s increasing investment in robotics marks a pivotal shift for retailers seeking efficiency and differentiation.

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