Nutripower | How Dr Libby is taking her Iconic Iron supplement breakthrough to the market

Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

PRODUCT LAUNCH STRATEGY

How Dr Libby Is Taking Her Iconic Iron Supplement Breakthrough to the Market

Dr. Libby has developed a plant-based ferritin-iron supplement, Iconic Iron, which offers improved absorption without common side effects like constipation. Targeting widespread iron deficiency, particularly in women and children, it presents a significant market opportunity by addressing a critical health need.

CELEBRITY CHEF COLLABORATION

Chef Thomas Keller Partners with IQBAR for Gourmet-Infused Functional Nutrition Products

Thomas Keller's collaboration with IQBAR introduces premium functional nutrition products that blend gourmet flavors with health benefits. This partnership taps into a niche market, emphasizing the confluence of culinary expertise and functional food, targeting health-conscious consumers. Proceeds support Ment'or, underlining the synergy between culinary excellence and nutritional value.

VITAMIN FORTIFICATION INNOVATION

Xampla Microencapsulation Brings Vitamin D Fortification to Plant-Based Foods

Xampla's microencapsulation technology offers a practical solution for fortifying food and beverages with Vitamin D, addressing a longstanding industry challenge. Utilizing pea protein-based microcapsules, the nutrient remains stable through processing, storage, and digestion, presenting significant opportunities for personalized nutrition and enhanced product formulations. This innovation may reduce wasteful practices and lower costs, marking progress for companies in the functional foods and supplement market.

PROTEIN INNOVATIONS

Five Ingredients Shaping the High-Protein Trend in Modern Food And Drink

Microalgae, mycoprotein, collagen, duckweed, and soy/pea proteins are reshaping the high-protein food market. These ingredients align with consumer demands for sustainability and nutritional value, promising to drive significant market growth. Marketers should capitalize on these trends to meet growing consumer expectations and industry demands.

Influencer Corner 📣

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.