Nutripower Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed

Masterclass Wrap Up ✨

🎯 What Marketers Learned at SXSW

ClickZ had the inside track at Fospha’s SXSW Masterclass series, where industry leaders unpacked the biggest challenges — and opportunities — shaping eCommerce in 2025. Here are the top takeaways:

1. The Amazon Measurement Struggle Is Real — But Now Solvable: At the Halo Masterclass, brands shared how they’ve struggled to measure the impact of off-platform ads on Amazon sales — a consistent challenge we’ve heard across the industry. Fospha’s latest research introduced Unified ROAS, a game-changing metric that connects external ad spend with Amazon performance for the very first time.

2. There’s More Headroom on TikTok and Snapchat Than You Think: Sessions with TikTok and Snap experts revealed that there’s still huge untapped potential for brands on these platforms. Full-funnel strategies, creative best practices, and better targeting are key — and data-driven approaches are already driving real results.

3. It's Time to Quantify the Power of Brand-Building: Upper-funnel investment can’t be ignored — but it also needs to be justified. Fospha’s data shows how to connect brand investment with business impact, making brand-building a measurable growth driver rather than a leap of faith.

📌 Like what you’re reading? There’s more to come. Fospha continues the Masterclass series at Shoptalk Spring (March 25–27, Las Vegas) with sessions on Amazon measurement, TikTok, Snapchat, Applovin, and measuring brand impact.

👉 Explore Masterclasses at Shoptalk Spring

🎯 Exclusive: Get 10% Off Shoptalk Registration

Shoptalk brings together the biggest names in eCommerce and retail to explore the latest trends and challenges—from AI-driven personalization to shifting consumer behavior.

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha

Expert View 👀

Building Trust Amidst Recalls: A Guide for Nutrition Brands

In recent months, the food industry has faced a wave of recalls, with the FDA issuing multiple notices about frozen products. Items like shakes, meals, and mac and cheese have been recalled due to contamination concerns. This highlights the crucial need for nutrition brands to maintain consumer trust, as their reputation for safety and quality is paramount.

Recalls impact more than just finances; they threaten consumer trust, a vital asset for any brand. However, voluntary recalls show that swift transparency can ease negative consumer reactions. By addressing issues quickly and communicating openly, brands can turn a crisis into a chance to reinforce their commitment to safety and quality.

Take the recall of Lean Cuisine and Stouffer’s meals due to "wood-like material." Nestlé USA's proactive response, working with the FDA and USDA, underscores the importance of transparency. This approach not only manages immediate fallout but sets a standard for handling such situations. Performance marketing can help rebuild trust by highlighting safety measures. Using digital platforms to communicate these efforts can enhance brand perception and reassure consumers.

For nutrition brands, the future involves robust quality control, performance marketing focusing on safety, and personalized consumer engagement. By addressing concerns directly, brands can strengthen their reputation and drive growth. While recalls are challenging, they offer a chance to show commitment to safety and emerge stronger with a loyal consumer base.

Sector Spotlight 🎥

BOTANICAL SOURCING INSIGHTS

Infuse Botanical Brilliance to Transform Health Brands

Navigating the competitive landscape, botanical sourcing becomes a strategic asset for high-quality supplements as consumer demand for natural, functional products intensifies. Brands can differentiate themselves by pioneering innovative formulations and prioritizing clean labels. As research into botanical efficacy advances and regulatory guidelines clarify, companies gain the confidence to align new products with evolving consumer trends, presenting a compelling opportunity for digital commerce innovation and community engagement within the health and nutrition sector.

NUTRACEUTICAL ADVANCEMENT

XtraGummies by Sirio Elevates with Cutting-Edge Health Supplement Technology

Sirio's XtraGummies represents a breakthrough in gummy technology, exemplifying how innovative delivery forms can elevate nutraceutical potency and user satisfaction. This launch aligns with rising demand for high-potency, user-centric products, offering customizable, efficient solutions that address pill fatigue and are poised to transform eCommerce strategies in health and nutrition.

NUTRITIONAL BREAKTHROUGH

Calcea Sets a New Benchmark in Plant-Based Calcium Nutrition

Vegan Minerals' Calcea redefines calcium supplementation through innovation, offering a plant-based alternative that surpasses traditional mineral sources in absorption and sustainability. With eCommerce marketing at the forefront, leveraging Calcea aligns with consumer demands for transparency and efficiency, poised to transform the health and wellness marketplace through strategic adaptation and community-centric engagement.

HIGH-PROTEIN BAKERY TRENDS

High-Protein Caramel Rolls Tap into Growing Health and Fitness Markets

Legendary Foods' high-protein caramel rolls are setting a new standard in the health and nutrition sector by combining indulgence with functional benefits. Each roll offers 20 grams of protein, 6 grams of net carbs, and 1 gram of sugar, making them ideal for keto and fitness-focused consumers seeking healthier treat options.

The product highlights the value of merging health benefits with indulgence to drive customer engagement. Targeting fitness and keto communities through strategic digital campaigns, influencer partnerships, and personalized recommendations can maximize reach and conversion rates. This launch underscores how innovative product positioning can unlock growth in the competitive health food market.

WELLNESS EXPANSION

Longetivy Wellness Hub Accelerates GCC Expansion With $4M for Futuristic Wellness

Longetivy Wellness Hub secures $4 million to boost GCC expansion, emphasizing frequency-driven wellness with advanced quantum scanning. This investment highlights the shift toward hyper-personalized health solutions. With new hubs in Dubai, Abu Dhabi, and Riyadh, Longetivy integrates cutting-edge technology with traditional wellness, setting new standards in the wellness industry.

Influencer Corner 📣

Optimization Hub ⚙️

AI INFRASTRUCTURE SHIFT

Chinchilla's AI Revolution Paves the Way for The Trillion-Dollar Future

AI's trajectory is divided between 'Chinchilla,' focusing on vast data and computing, and new "reasoning" models that need less infrastructure. Each path influences marketing strategies, with potential impacts on tech investments. Marketers should monitor AI's evolution for strategic opportunities.

AI-POWERED ECOMMERCE STRATEGIES

How to Boost Health Marketing With AI-Driven SEO for Enhanced Digital Commerce

SEO's evolution, driven by AI like ChatGPT and Perplexity, demands a shift in strategy for enhanced digital commerce and community engagement. Prioritize brand authority, develop content that educates and solves, integrate digital PR, content marketing, and commit to testing. This transformation presents strategic opportunities for health and nutrition eCommerce leaders ready to innovate.