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  • Nutripower Newsletter | Live From SXSW 📍

Nutripower Newsletter | Live From SXSW 📍

Plus, C4 signs 128 athletes → Is your brand next?

Author

Sophie Bruxner-Randall
March 12, 2025 • Estimated Reading Time: 6 minutes

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Welcome to Nutripower, your essential newsletter for marketers and eCommerce professionals in the nutrients and supplements industry.

Live From SXSW 🎤

🎯 What Every eCommerce Marketer Was Talking About at SXSW

ClickZ has been on the ground at SXSW, reporting from exclusive interviews, panels, and sessions. Here are some standout takeaways for eCommerce marketers — and how to turn them into actionable growth opportunities:

✅ Audio Meets Video: Over 270M people now watch video podcasts on Spotify — but ad spend hasn’t caught up yet. The rise of multi-format content presents a major opportunity for brand engagement. Understanding cross-platform performance will be key to capitalizing on this shift.

✅ AI-Driven Personalization: AI is driving consumer expectations — with users engaging across 13+ platforms daily, they now expect hyper-personalized, native ad experiences. Real-time insights into which platforms are driving true impact will allow you to fine-tune your strategy.

✅ Authenticity Is Driving Performance: Authenticity and storytelling took center stage at SXSW, with brands and creators emphasizing genuine connections over technological spectacle. Marketing experts noted a shift away from "purpose fatigue," highlighting the importance of meaningful engagements that feel real.

📊 Understanding these shifts requires smarter measurement. That’s why leading brands are turning to Fospha to track cross-platform performance and uncover the true impact of brand engagement across channels.

👀 Stay tuned for more updates from SXSW — where innovation meets opportunity.

🎯 Exclusive: Get 10% Off Shoptalk Registration

ClickZ is thrilled to offer our readers an exclusive 10% discount on Shoptalk—where the future of retail takes shape.

Shoptalk brings together the biggest names in eCommerce and retail to explore the latest trends and challenges—from AI-driven personalization to shifting consumer behavior.

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha

Sector Spotlight 🎥

ECOMMERCE INNOVATION

Bloom Nutrition introduces Bloom Pop, a prebiotic soda created with Nutrabolt, poised to disrupt the soda landscape with mocktail-inspired flavors and authentic gut health benefits. Designed for health enthusiasts seeking innovation and engagement, this product leverages social media-fueled retail strategies, signaling a transformative shift in functional beverage marketing.

STRATEGIC MARKETING INNOVATION

C4 Energy's innovative strategy positions it as a trailblazer by signing 128 collegiate basketball players under its NIL program, "C4 Bracket Breakers." This initiative enhances brand visibility, aligning with athletes' journeys while meeting rigorous safety standards, ultimately strengthening C4's market leadership in the sports performance sector.

HIGH-PROTEIN INNOVATIONS

Complete Protein Bread by UNBUN Foods, showcased at Natural Products Expo West 2025, integrates 22 grams of protein and two net carbs per two slices. Leveraging trends favoring high-protein, gluten-free, and grain-free products, it positions itself as a strategic asset for capturing health-focused consumers in the growing eCommerce market.

ECOMMERCE SUPPLEMENT TRENDS

Bodybuilding.com revamps its Signature Supplements, expanding to more than 45 products, including six fresh offerings. These clean-label, high-quality formulations are crafted to meet diverse fitness objectives, from muscle growth to weight loss. Leveraging GMP-certified practices and science-driven innovation, this approach underscores transparency and efficacy, setting a benchmark in the health industry.

PROTEIN MARKET INNOVATION

MuscleBlaze is expanding its global presence through its US-patented Biozyme Whey, enhancing amino acid bioavailability. This innovation not only cements its leadership in sports nutrition market but also aligns with industry megatrends, presenting eCommerce marketers with robust opportunities to drive digital engagement and capitalize on rising consumer interest in personalized nutrition.

Influencer Corner 📣

Sam Carter on LinkedIn: We've partnered with Snap Inc. for an exclusive SXSW masterclass

Snapchat has emerged as a critical channel for diversification and new customer acquisition, across its 453M daily active users.

Brands are catching on to the opportunity here, as seen in Snapchat’s latest earnings report on advertising revenue growth.

But most are only scratching the surface: Snapchat consistently shows up as one of the channels most underreported by click-based attribution. Our latest benchmarking report identified an average of +78% headroom for brands to profitably scale the channel.

Optimization Hub ⚙️

AI-ENHANCED MARKETING

Google's AI Mode reshapes search landscapes, presenting unique opportunities for the Amazon insights industry by boosting product visibility, engagement, and precise targeting. With shifts from traditional search, carefully optimizing content for AI-generated summaries is key. Embracing this transformation can enhance strategies in the competitive, data-driven eCommerce environment.

AD TECH EVOLUTION

In 2025, ad tech advances through AI solutions, programmatic strategies, and privacy-focused methods. Leaders highlight AI's potential in optimizing consumer engagement and the value of direct partnerships within CTV's evolving landscape. Embracing rapid AI changes and inventive formats will be key to enhancing performance in Amazon's insights-driven marketing sphere.

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