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  • Nutripower Weekly Newsletter - 1.16.2025

Nutripower Weekly Newsletter - 1.16.2025

PLUS: Lychee takes the supplement scene by storm

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Welcome to Nutripower, your essential newsletter for marketers and e-commerce professionals in the nutrients and supplements industry. This week, we're bringing you exclusive CES highlights and opportunities to share your vision for the new year with ClickZ at events in the upcoming weeks!

Highlights from CES 2025 🌟

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

  • Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

  • Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

  • Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

  • Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

  • Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

📊 2025 Nutrition Trends Report: Are You In?

Our 2025 Nutrition Trends Report is launching next week, packed with insights into e-commerce marketing strategies for the nutrition industry. Are you interested in receiving your exclusive copy?

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Sector Spotlight 🎥

Target expands its wellness assortment with over 2,000 new items across various categories, emphasizing affordability. This includes exclusive brands and innovative products in beauty, nutrition, tech, and apparel. The strategy aims to enhance accessibility to wellness for diverse consumer needs, offering practical insights for marketers on industry trends.

Labrada Nutrition's Lean Body protein shakes launched in Publix on January 10, 2025, marking strategic growth for the brand. The partnership promises increased visibility and market expansion, capitalizing on the product's high-protein, sugar-free appeal. Promotions like "Buy One Get One" drive consumer engagement and underscore the brand's health focus.

Dymatize’s partnership with tennis star Tommy Paul and his trainer Franco Herrero elevates its sports nutrition brand by combining product credibility with athletic expertise. This collaboration supports the "Formulated for More" campaign, driving engagement and reinforcing the brand’s science-backed positioning. This partnership highlights the power of aligning with influential athletes to build trust, expand audience reach, and boost conversion rates through authentic storytelling.

Wellful’s acquisition of Ancient Nutrition strengthens its foothold in the natural retail channel and broadens its portfolio in vitamins and supplements. This strategic move aligns with Ancient Nutrition’s mission to make superfoods widely accessible, creating growth opportunities in the health and wellness market. The move highlights the value of strategic acquisitions in driving innovation, expanding market reach, and tapping into the growing demand for natural, health-focused products.

Vitaquest International designates lychee as 2025's "Supplement Flavour of the Year" due to its exotic, aromatic appeal in supplements and nutraceuticals. This strategic choice reflects consumer demands for unique flavors, revealing lychee's crossover potential in fruit and alcohol spaces, aligning with industry trends for hydration, greens, and energy products.

Influencer Corner 📣

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Optimization Hub ⚙️

In B2B e-commerce marketing, strategic foresight is key to success. Digital channels like pay-per-click (PPC) and email marketing deliver high ROI, making them essential for engaging potential clients. Knowing your audience through tools like Semrush’s Market Explorer enables tailored strategies that convert prospects into loyal customers.

A fast, user-friendly website enhances conversions, while a strong content strategy—blogs, webinars, and more—builds trust and guides buyers. SEO boosts visibility through relevant keywords, and PPC drives targeted traffic. Social media, particularly LinkedIn, and webinars aid lead capture. Finally, tools like Traffic Analytics ensure continuous optimization and an analytical edge in this dynamic market.

Amazon is transforming social commerce in 2025 by integrating social media with e-commerce. Key strategies include enhanced creator tools, multi-platform partnerships, AI-powered features, and premium brand expansion. This positions Amazon to dominate the growing $80 billion market, offering marketers instrumental insights into evolving consumer engagement and strategic opportunities.

Job Board 👩‍💻

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

How well did this week’s edition power you up?

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