Weekly Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3rd

Author

Priscilla Soedarpo
September 26, 2024 • Estimated Reading Time: 6 minutes

THE LATEST IN SUPPLEMENTS AND NUTRITION

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channelS

India Today

Kourtney Kardashian Barker's supplement brand, Lemme, has introduced a groundbreaking natural GLP-1 product. Unlike synthetic GLP-1 hormones or GLP-1 agonist drugs, this supplement is formulated with three key ingredients: eriomin lemon fruit extract, supresa saffron extract, and morosil orange fruit extract. The Lemme GLP-1 Daily, available in capsule form, aims to naturally boost GLP-1 hormone levels, reduce hunger and cravings, and support healthy weight management.

The development of Lemme GLP-1 Daily involved years of collaboration with a medical advisory board to ensure the most effective and researched formulation on the market. Kourtney Kardashian Barker expressed her excitement and pride in the product, highlighting its use of clinically studied and patented ingredients to naturally increase GLP-1 levels in the body. This innovative approach sets a new standard in the supplement industry, offering consumers a natural alternative to traditional GLP-1 treatments.

Consumers can purchase Lemme GLP-1 Daily online, making it easily accessible for those seeking to enhance their health and wellness routines. This launch is part of a broader trend in the supplement industry, with other brands like SoWell and iHerb also introducing GLP-1 support products. These developments underscore the growing interest in natural solutions for managing weight and improving overall health.

In summary, Lemme's new GLP-1 Daily supplement represents a significant advancement in natural health products. By leveraging clinically proven ingredients and extensive research, the brand offers a promising option for individuals looking to manage their weight and reduce cravings naturally.

Bears with Benefits leveraged TikTok's ad solutions to expand its audience and boost sales in Italy. By creating authentic, engaging content and using Spark Ads, Video Shopping Ads, and Automatic Targeting, the brand achieved higher ROAS and lower CPM. Their strategy, supported by TikTok's team, proved highly effective.

Food Navigator USA

Campbell is betting big on snacks, focusing on premium products like Goldfish, which has seen a 50% sales increase since 2019. Innovations, increased awareness, and expanded distribution are driving growth. Despite economic pressures, premium snacks are thriving, and Campbell aims to maintain its market lead through continued innovation and quality. 

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Americans are increasingly obsessed with high-protein products, driven by diet trends and health goals. Despite federal guidelines, many consume excessive protein, often from meat. Experts recommend balanced diets with lean proteins and plant-based sources. While protein is crucial, more isn't always better, and food sources are preferred over supplements.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

Consumers are prioritizing convenience and freshness, with 52% valuing convenience more now. Deloitte's report reveals 90% of consumers find fresh food satisfying, and 66% would pay extra for it. Grocers are adapting by enhancing convenience through investments in technology and store layouts, aiming to boost sales and meet evolving consumer demands.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.