Weekly Newsletter - 10.31.2024

Key trends from Shoptalk Fall and supplement advent calendars shake up holiday sales

Author

Rachael Kennedy
October 31, 2024 • Estimated Reading Time: 6 minutes

THE LATEST IN SUPPLEMENTS AND NUTRITION

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024:

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Lionel Messi's latest venture, Más by Messi, is redefining the hydration beverage market with its innovative approach. Launched in Miami and now expanding to California, this drink offers a unique blend of electrolytes, vitamins, and antioxidants, all with just 10 calories and no artificial additives. The beverage is available in four flavors, each inspired by significant milestones in Messi's illustrious career, such as Miami Punch and Limón Lime League.

The expansion into major retailers like Ralphs and Target marks a significant step in Más by Messi's U.S. distribution strategy. The drink's rapid online sell-out underscores a growing consumer demand for healthier hydration options. Executive Vice President Rishi Daing highlights the brand's commitment to quality and taste, setting a new standard in the hydration category.

Más by Messi's strategic rollout is poised to capture a significant market share, leveraging Messi's global influence and the product's unique selling points. As the beverage continues to reach new markets, it exemplifies a blend of sports celebrity branding and consumer health trends, offering a refreshing alternative in the competitive beverage industry. This initiative not only reflects Messi's personal brand but also aligns with broader industry shifts towards health-conscious products.

Calls to start ‘nutrition arms race’ | LinkedIn

Nomad Foods – owner of Birds Eye and Goodfella's – joins Tesco, Sainbury's and Iceland in calling for mandatory reporting on the nutritional value of food firms' products.

www.linkedin.com/news/story/calls-to-start-nutrition-arms-race-6214020

The 2024 Industry Icon Awards by Whats Up with Supps celebrate leaders driving innovation and excellence in the supplement industry. Nominees are recognized for their contributions in areas like science, policy, and philanthropy. Winners will be announced at the SupplySide West afterparty, benefiting Vitamin Angels.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

PlantX Life Inc. and LIV3 have partnered to launch SugarShield, a supplement targeting the $5.24 billion weight loss market. PlantX will handle branding and marketing, while LIV3 focuses on product supply. SugarShield aims to improve metabolic health without restrictive diets, supported by scientific validation from Dr. Paul Gross.

Shaklee, a pioneering wellness company, is expanding into Australia as it nears its 75th anniversary. This marks a new growth phase, led by General Manager Melissa Seitz. The launch includes a roadshow across major cities, emphasizing Shaklee's commitment to global health and wellness.

We’re already halfway through October, and while it might still feel a little too early to think of the ‘C’ word, the start of advent is now less than two months away. That means that all the brands are starting to bring out their 2024 advent calendars – and from the looks of things, this year might be the best yet for anyone looking for a fitness, health or wellness-themed calendar.

This advent calendar from Myprotein gives you the chance to try nine of the brand’s signature flavours, as well as a range of snacks and accessories from Myvegan and Myvitamins. 

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

NutriScience Innovations acquired XSTO Solutions, enhancing its portfolio with six new branded products. This strategic move strengthens NutriScience's commitment to science-backed health solutions and expands its market reach. The acquisition aligns with NutriScience's mission to deliver effective nutritional solutions, positioning the company for continued success in a competitive marketplace.