Weekly Newsletter - 11.21.2024

PLUS: Curcumin & ginger lead 2025’s must-have functional ingredients

Author

Priscilla Soedarpo
November 21, 2024 • Estimated Reading Time: 7 minutes

THE LATEST IN SUPPLEMENTS AND NUTRITION

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In 2025, the active nutrition sector is poised for significant evolution, driven by ACI Group's insightful trend predictions. The focus is shifting from merely introducing new products to redefining and enhancing existing ingredients. This strategic pivot emphasizes the importance of functional benefits, such as addressing chronic inflammation with curcumin and supporting the gut-brain axis with ginger extracts. These innovations cater to a growing consumer demand for personalized, high-impact daily essentials that are both effective and accessible.

The nutraceutical industry is also turning its attention to often-overlooked areas like healthy aging and cardiometabolic health. ACI highlights the potential of botanical blends inspired by Ayurvedic practices to support sexual functioning in older adults, while bergamot citrus and artichoke leaf extracts are recommended for cardiovascular health. This reflects a broader trend towards integrating science-backed solutions into everyday life, ensuring that products not only meet health goals but are also easy to incorporate.

Performance nutrition is expanding beyond elite athletes to include everyday fitness enthusiasts, with a focus on enhancing natural performance through nitrate-rich extracts. ACI advocates for reformulating products to improve bioavailability and flavor, underscoring the importance of quality over quantity. As the active nutrition market grows, brands must leverage innovative ingredients to stay ahead of consumer expectations, ensuring their offerings are both effective and scientifically validated.

Magnum Nutraceuticals

Magnum Nutraceuticals' REFRSH is a convenient hydration solution for holiday hangovers, offering a blend of electrolytes and vitamins. It supports heart health, muscle function, and endurance. Available in three flavors, it's gluten-free, vegan-friendly, and ideal for maintaining health during the busy holiday season.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Happy Plant Protein

Happy Plant Protein has secured $1.8 million to develop a sustainable plant-based protein manufacturing process. This innovation reduces energy use by 85% and production costs by 90%, empowering local manufacturers to produce high-quality protein from legumes, thus minimizing reliance on imports and enhancing food security.

Balchem

Balchem's Vital Trio, combining vitamin K2, D3, and magnesium, is gaining popularity in North America and Europe. Consumers appreciate its convenience and health benefits, particularly for bone, heart, and immune health. The innovative microencapsulation technology ensures stability, making it a unique solution in the supplement market.

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Karallief Inc. introduces KaraCalm, a clinically studied herbal supplement for sleep and stress support. This innovative formula, proven in a 56-day study, enhances sleep quality and reduces stress markers. Unlike synthetic alternatives, KaraCalm offers a natural, effective solution, demonstrating significant improvements within two weeks of use.

An inventor from Anaheim, California, has developed the HEALTHY ORGANIC ENERGIZER DRINK, a new wellness beverage. This all-natural, caffeine-free drink aims to boost energy, cleanse the digestive system, and curb appetite. It offers a healthy alternative to sugary drinks, appealing to health-conscious consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.