Weekly Newsletter - 12.5.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

PROTEIN INNOVATION
Trailblazing Canola Protein Fuels New Horizons in Bakery Innovation

Canola Protein Innovation for E-Commerce Growth: Burcon and Puratos unveil a transformative canola-based egg alternative, offering an inventive path for enhancing sustainable product lines. By integrating Burcon's Puratein protein, you can diversify offerings with plant-based solutions that also address fluctuating cost challenges. This collaboration underlines the importance of leveraging natural ingredients to meet consumer wellness priorities, while also supporting profitability and market differentiation.

Unlocking E-Commerce Potential Through R&D:

The venture maximizes Puratos’ advanced R&D capabilities to deepen the exploration of canola protein as a key asset in functional foods. This opens avenues for tailored product development within the e-commerce sphere, aligning with the broader sustainability and innovation trends that appeal to discerning online shoppers. Strategic marketers can take advantage of this to redefine their digital presence with versatile, quality-driven offerings that cater to evolving nutritional demands.

QUALITY ASSURANCE TACTICS
SAM-e Supplement Quality Challenge Sparks E-commerce Innovation

NOW Foods' findings on SAM-e supplements on Amazon reveal considerable potency failures, spotlighting a crucial gap in product quality assurance. Addressing this challenge, brands must heighten transparency and fortify supply chain scrutiny to assure compliance. Such strategic adjustments are paramount for retaining consumer trust amidst the competitive landscape and regulatory oversight.

Influencer Corner 📣

STRATEGIC ACQUISITION INSIGHTS
Paine Schwartz's Promix Acquisition Unveils Strategic Opportunities

Paine Schwartz Partners' acquisition of Promix integrates cutting-edge nutrition products into the rapidly growing clean supplement sector. This strategic move underscores the potential for innovative product lines to transform digital marketplaces. Leveraging Promix's brand integrity offers online vendors a chance to attract health-driven consumers seeking quality, functional supplements.

E-COMMERCE INSIGHTS
Navigating E-Commerce Success in Extended BFCM Sales Seasons

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

COLLABORATIVE STRATEGIES
Jiva Partners with We Got Groceries for Health Market Expansion

Jiva Technologies’ collaboration with We Got Groceries has launched wegotgroceries.com, a dedicated platform for health and wellness products. By leveraging advanced logistics solutions and SEO enhancements, the partnership is scaling efficiently across the U.S., setting a benchmark for navigating the rapidly growing wellness e-commerce sector.

For e-commerce marketers, the key insight lies in the power of precision-driven growth strategies. From optimizing logistics to dominating search rankings, Jiva and We Got Groceries demonstrate how focusing on operational excellence and discoverability can expand market share while meeting consumer demand for seamless online shopping experiences.

MARKETING INSIGHTS
E-Commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for e-commerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your eCommerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

MARKET TRENDS ANALYSIS
2024 SupplySide West Unveils Health Sector Trends as E-commerce Catalysts

The 2024 SupplySide West tradeshow attracted a large gathering in Las Vegas, showcasing pivotal health advancements, from GLP-1 innovations to mental health supplements. Understanding these trends can inspire new product offerings that align with wellness-focused consumer behavior, potentially enhancing your digital strategies and expanding market share in evolving online sectors.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach not only differentiates brands but also offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.