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Oliver Buchannon
Avinash Duggempudi

Weekly Newsletter

The 3 Moves That Decide Who Wins Peak 2025

Oct 8, 2025

•

5 min read

The 3 Moves That Decide Who Wins Peak 2025

Plus: German brand enters U.S. with lab-verified push

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Nutrafol Wins MLB Nod And Sport Certification

Oct 1, 2025

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5 min read

Nutrafol Wins MLB Nod And Sport Certification

Plus: Seed creates microbiome-first multivitamin and energy stack

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Personalized Supplements Move From Hype To Launch

Sep 24, 2025

•

5 min read

Personalized Supplements Move From Hype To Launch

Plus: Ronnie Coleman collabs with HealthKart

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

How SharkNinja Is Building a Global Media Model to Solve Fragmentation

Sep 17, 2025

•

5 min read

How SharkNinja Is Building a Global Media Model to Solve Fragmentation

Plus: Why last click undervalues channel revenue by over 90%

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Lidl Launches ‘Live Well’ Logo

Aug 27, 2025

•

5 min read

Lidl Launches ‘Live Well’ Logo

Plus: How Bloom nutrition is using TikTok Shop to power UK expansion

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

Club Exclusives Reshape Supplement Retail Playbook

Aug 20, 2025

•

5 min read

Club Exclusives Reshape Supplement Retail Playbook

Plus: Travis Scott And Erewhon collab to drop gut-health smoothie

Avinash Duggempudi
Avinash Duggempudi

Weekly Newsletter

NUTRIPOWER | Herbalife Bets On Subscriptions And A Wellness App

Aug 14, 2025

•

5 min read

NUTRIPOWER | Herbalife Bets On Subscriptions And A Wellness App

Plus: Sirio opens Thailand facility, expanding APAC capacity for faster launches

Avinash Duggempudi
Avinash Duggempudi

NUTRIPOWER

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